Being late to a party has always been fashionable. So in the world of automobiles Ford arrives to the compact segment party with a brand new and stylish Figo Aspire. This segment is piping hot with manufacturers having established their presence with offerings that have been well received by consumers. Ford has taken its time to develop the Figo Aspire and even before coming out with the new Figo hatchback, Ford has unveiled the Aspire to the media and we drove it in the city of lakes, Udaipur.
Ford has unleashed the new Figo and Figo Aspire in the premium hatch and compact sedan segments they would be hoping for an improvement in market share and mind share with both these cars, equipped as they are with best-in-class features (in terms of comfort and safety), and also competitive pricing.
It’s easy to declare that the bold front-end design of the Aspire is attractive and very appealing indeed. The Aston-Martin-esque hexagonal front grille dominates the design and looks stylish with the chrome-laden slats and surrounds.
The large front bumper also houses a smaller lower grille along with round fog-lamps and minimal styling lines making it classy to look. The sides carry smooth lines and the shoulder lines rise till the rear section. A stubby boot is well integrated to the rear section which houses compact tail-lamps and a bold chrome strip across the boot-lid.
The Figo Aspire uses a modified version of the Fiesta’s proven platform and tweaked engines from their stable. Ford will offer three engine options in the form of a 1.2-litre Ti-VCT petrol and 1.5-litre TDCi diesel, both mated to a five-speed gearbox along with a 1.5-litre Ti-VCT petrol engine mated to a 6-speed dual-clutch automatic transmission.
The Figo Aspire is a fabulous product overall. Ford having taken its time with the car manages to deliver on every aspect of the car that a buyer in this segment would be interested in. The Aspire is rich in features and manages to look and feel premium. The styling will draw many buyers towards the car but smart pricing will be the main decider.