India was introduced to the first generation Endeavour in 2003. It was the most affordable premium SUV back then. Localization levels were at 20% and the company targeted sales of 150 units each month. The Endeavour’s two main disadvantages were its bumpy ride quality and low-placed middle row seat. What worked for it however, were the butch looks, superb reliability, go-anywhere ability and the sheer road presence it commanded due to its mammoth dimensions. Over the years, the Endeavour went through several engine, transmission & styling updates.
The game-changing Fortuner arrived in 2009. Since then, Toyota has been dominating the premium SUV segment in India, leaving all competitors (including the Endeavour) completely sidelined. Till date, after which it did double digit sales. Ford also began concentrating on its mass market cars and diverted all of its attention to the Figo and then the EcoSport, which became the company’s bread-and-butter models in India. The Endeavour had gotten too old to compete anyway.
Like its predecessors, the new Endeavour is also based on the (2015) Ranger pick-up truck platform. The earlier generation was engineered by Mazda and based on the Mazda B-series pickup truck. The new Endeavour has been fully designed and developed by Ford, built on an all-new T6 platform, which will serve as a base for future Ford SUVs and pickup trucks. Just like the Fortuner & Pajero Sport, the 2015 Endeavour is a full-size body-on-frame SUV with 3 rows of seats. Body-on-frame UVs are generally more robust than their monocoque counterparts, but the latter offer superior dynamics & also weigh substantially lesser.
This car is surely going to be a favourite among those who love chrome. The Endeavour has a healthy dose of it all around. Dominating the front is a large, hexagonal chrome grill sporting the blue oval. The large ORVMs, door handles, side air-vent garnish and rear number plate garnish are all dressed in chrome. The silver skid plates, roof rails and 20″ alloy wheels only add to the SUV’s gangsta image.